By Emily Nagle Green
Is your small business ready for the area of wherever? “Companies are commencing to conceive, layout, enhance, and distribute services and products in profoundly new ways…But easy methods to take advantage of this new connectivity? learn on.”—From the Foreword by means of Don Tapscott, bestselling writer of Grown Up electronic and Wikinomics “Anywhere paints a compelling photograph of what the subsequent transformation of instant will seem like and who it is going to impression. those that are looking to capitalize at the new instant global should still learn this book.” —Dan Hesse, CEO, dash “Connectivity is quick making a point enjoying box between built and rising markets. those that know the way to leverage the attached international could be most sensible located to affect it. anyplace is a must-read for someone who desires to be a appropriate chief in an international economy.” —Rajeev Suri, CEO, Nokia Siemens Networks “Emily Nagle eco-friendly takes it up a notch with a breezy kind that makes the arcane available and the prospective believable. It’s the type of good outlook that may merely come from deep wisdom and analytic rigor—both hallmarks of american Group.” —Tom Sebok, President & CEO, younger & Rubicam North the USA “Required interpreting for someone attracted to figuring out how and why communications advances are essentially changing enterprise. eco-friendly explains how the connectivity revolution bargains unbounded chance to thrive within the nascent anyplace future.” —Reed Hundt, former chairman, U.S. FCC “This ebook highlights the unstoppability of the development of connectivity, growing the vital for company leaders to respond.” —Ben Verwaayen, CEO, Alcatel-Lucent in regards to the e-book: A tablet bottle is helping wellbeing and fitness care execs visual display unit sufferers taking drugs. A merchandising laptop stories its personal stock over a instant community. A cell speeds checkout via serving as a debit card in retail shops all over the world. the way forward for the world—and enterprise— is ubiquitous connectivity, the entire interconnection of individuals, principles, and items via a world electronic community. because the community grows and the realm of knowledge expands, each citizen can have speedy entry to nearly whatever she or he wishes. the place is that this community? at any place. and also you needs to discover ways to use it to the fullest in case your company is to thrive within the coming years. during this groundbreaking ebook, Emily Nagle eco-friendly, president of yank staff, a number one international connectivity learn fi rm, charts a direction for the longer term via explaining: The elements of ubiquitous connectivity and the way they'll mix to rework the character of commercial How greater than 50 of the world’s connectivity pioneers and leaders count on the revolution to spread The richest possibilities in your business—and easy methods to grab them How a unconditionally hooked up international will switch customers—and what they need how you can strengthen a enterprise process that harnesses the ability of world connectivity the realm is charging forward speedier than at the other time in background, and worldwide connectivity may be right here prior to you may perhaps imagine. Trillions of bucks of latest worth can be created in this world wide community cloth. Are you relocating quickly adequate? The survival of your small business is determined by no matter if you’ll be there to satisfy it. Combining specialist perception, tactical instruments, and Yankee Group’s proprietary facts on international connectivity developments, this forward-looking publication presents what you must achieve the client of the long run . . . each time and at any place.
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Extra info for Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business
Chapter 2 Going from Somewhere to ANYWHERE “This revolution can’t be stopped. Do we stop building airplanes because they can go places we don’t like? People want to be connected, and they will get it one way or the other. ” —Ben Verwaayen, CEO, Alcatel-Lucent 26 ANYWHERE Anywhere—the emergence of ubiquitous connectivity, connecting all of us and the things we care about—is a worldwide revolution, one that will change entire societies and move billions of dollars across borders during just the next five years.
The final aspect of demand is the number of simultaneous sources and targets for information transmission. When there is one source—a TV broadcast for example—there are ways to use technology to limit the amount of capacity the network needs for sending that same transmission to large numbers of recipients. But the advent of “many-to-many” networks—when all of us can be both source and target for baby pictures, home movies, X-rays, and more— places further demands on the network’s capacity for simultaneous transmission.
What other devices will take on connectivity and why? What new kinds of experiences will we seek? How will this change us as consumers, and how as businesspeople can we take advantage of the opportunities? We’ll take a trip to the future in some interesting places around the world, and then return to understanding how the emergence of Anywhere is already beginning to change us and how firms should market to us. In the third part, we look at the impact of Anywhere on enterprises. As we each become an Anywhere Consumer®, we’ll begin to expect constant continuity in our activities with businesses—as customers, workers, and partners.